itabamoe is a contemporary artist based in Tokyo. After graduating from Bunka Fashion College, she started her career as an apparel designer, then shifted to the advertising industry as an illustrator. She has been active as an artist since 2021.

itabamoe reconstructs illustration as a subject of contemporary art by incorporating and developing the diverse representations of women that have been cultivated in the advertising industry. She has continuously expressed the multi-dimensional images of the ‘ideal woman’ that continue to change through the passage of time. The process, in which the details of everyday life are buried in the world of advertising, becomes the core of the subject. It reflects the social and cultural history of the 20th century, including the redefinition of marginalities such as gender, race, and the third world, and also links to the personal trajectory of the artist herself. While posing to reflect the era of social media, in which anyone can play the leading role, the pop and visually articulated style of itabamoe powerfully affirms the virtues that make up each individual’s inherent beliefs and way of life.